Hay!!!!
I found some videos when researching what Authentic Experience means? They were very useful and i learned alot about how customer expirience is so important when running a business. One of the great example is the Starbucks, who's running there whole business purely on customer experience.
http://www.youtube.com/watch?v=Smu2pRFgx-A
http://www.youtube.com/watch?v=pXv3cfvJ9F8&feature=related
http://www.youtube.com/watch?v=6M0TgEUbRBc&feature=related
