Justin Bieber's girlie fragrance 'Someday' may cash in $30 million

Justin Bieber's new super-girlie fragrance 'Someday', aimed at the hearts of his 14-to-18-year-old fans, is all set to rake in around $30 million.
The teen sensation himself chose the sweet and fruity fragrance.
"Let's be real: The way a girl smells is very important to a guy," the New York Daily News quoted him as telling Women's Wear Daily.
"I have such a deep connection to my fans, so creating a fragrance that I personally love is another way I can bring them close to my world," he said.
A portion of the funds will go toward Pencils of Promise, a philanthropy that builds schools and the Make-A-Wish foundation.
A large bottle of the scent costs 55 dollars with cheaper options for body lotions and a "hair mist."

 http://www.youtube.com/watch?v=m_PXszrG1mI&feature=player_embedded

Competitors worth researching

I ran a search for similar artists using a site that identifies other bands you might like based on the artist you enter. This is what came up when I put in One Direction....

Harry Styles

Liam Payne

Nathan Sykes

Aiden Grimshaw

Siva Kaneswaran

Lloyd Daniels

The Wanted

Rebecca Ferguson

Aggro Santos

Fugative

Dannii Minogue

Katie Waissel

Joe Mcelderry

The Saturdays

Alexandra Burke

Aston Merrygold

Interesting gimik in live performance

http://www.youtube.com/watch?v=a2xifiAHHV0&feature=related

This is my favorite band from Japan, the reason i want to share this video is because in this live performance they set a timer at the backdrop, as the song name "Energetic 3 minutes", the song finish exactly 3 minutes, which is really delicated and difficult!

creative technique that brought everyone to hyper mood!

http://www.youtube.com/watch?v=ExSNjdGtTBc
Drumstick guitar solo, amazing!!

http://www.youtube.com/watch?v=lVyidTRYkJE
Jimi Hendrix the legend, teeth solo !!

Simply Amazing!!!!

Future Music Festival 2011

Escape Velocity - Chemical Brothers

Watching this video I feel like I'm inside Avatar!


http://www.youtube.com/watch?v=f_rQ299azBo&feature=related

MICHELLE ADAMSON LIVE DISCOGRAPHY

http://www.youtube.com/watch?v=a1skwVBRDeY

http://www.youtube.com/watch?v=U5pp_qK1AT0&feature=related

http://www.youtube.com/watch?v=7uMyxGeU444&feature=related

http://www.youtube.com/watch?v=0hmBRy5jNoE&feature=related

Nice Article!!!!

Consumer live experience is the key for all businesses in the 21st century. Live event marketing experiences where consumers interact with products, brands or “brand ambassadors” face-to-face are among the most effective ways to influence coveted consumer audiences.


http://www.evancarmichael.com/Marketing/104/EXPERIENTIAL-MARKETING-New-Consumer-Research.html

Fu-Gee-La - Lauryn Hill @ Coachella 2011

'Live' is King

In the digital age, authentic 'live' experience is king....

Why do we invest our hard earned cash into watching our favourite performers live?? Because 'live' is king! Yes, we can easily just put on our favourite cds and listen to them at home, however, nothing beats that intimate feeling of being in a venue surrounded by people who you share a common interest with and hearing the raw unedited talents of your favourite artists.

The 'Live' experience is not just important for big names anymore either. Live performances for unsigned acts gives them the chance of showing off their talent without the expensive billing of studio time. More and more young acts are now showcasing their live performances on sites such as YouTube like my friend Sinead, in hope that people will watch, appreciate and hopefully remember and support them.

Erykah Badu - Call Tyrone (live)

Perfect Stranger Katy B cover by Sinead Harnett and Jared Marshall

Example Of Consumer Experience

Social Vending from Pepsi example

Pepsi is calling it Social Vending, and it's quite brilliant. Simple but brilliant. Not only can you buy a drink, but you can connect with a friend and also give back to the community. Does it get any better than that?

http://www.retailcustomerexperience.com/blog/5699/Social-Vending-from-Pepsi