Advertising

Shopping Mall
JCDecaux’s mall 6-sheets are designed to work within their environment; high quality panels strategically positioned, following the path of the shopper, optimising impact and frequency of message.

An aspirational and image conscious audience, the mall shopper is 3 times as likely to shop with intent to buy and will use advertising as a signpost to their potential purchases.

For further information contact JCDecaux 020 7298 8000.

•The average UK resident visits a mall 30 times a year (Source: Healey & Baker: Where People Shop)
•50% of visits are at least once a fortnight (Source-Headley & Baker, Where People Shop)
•100% pedestrian audience visiting for an average 2 hours maximises ad exposure (Source: Mall Landlord Data 2009)

Jackson 5 - I Want You Back

Just because they are going to be playing instruments, it doesnt mean we have to constrict them to indie music. It can still be quite poppy!

The Beatles - Help

One Direction...Bringing in Musical Instruments

As we have chosen to go in the direction of introducing musical instruments to the band, I thought I would look at previous bands that found success from this method...


...We can bring in musical instruments to build their credibility and to give british 'manufactured' boybands a new spin.

Brand Sponsorship

As we are looking to get sponsporship from Vans, I decided to look up who else they are currently in partnership with music wise....
http://www.vans.co.uk/music/

Some of the bands that they are currently supporting include:

-The Hives
-The Foo Fighters
-Black Lips
-Datarock

These bands are quite edgy and have an older and cooler audience appeal. However, Vans may agree with a sponsorship with the boys as they will bring in the younger teenage customers and enlarge their customer profile. I do think a change in the bands direction does need to happen as they wouldn't be taken seriously by Vans if they are cheesy.

Bringing in musical instruments may help this.

One Direction Debut Single & Album Coming In June!

Fans of the boyband can expect new material from the lads this summer...

One Direction have announced that they are planning to release fresh material in June.

The X Factor heartthrobs, who came third behind Matt Cardle and Rebecca Ferguson on last year's series, claim that fans can expect their debut single and LP this summer.

When asked about their new music on The Alan Titchmarsh Show, member Zayn Malik revealed: "I think we're looking to release in the summertime - June sometime."

Justin Bieber look-a-like Liam Payne then added: "We just want to make a massive track to start off with and see where it goes from there."

The lads recently flew out to Los Angeles to start work on their first studio album, where they hit the studio with Lady GaGa's producer RedOne - much like fellow XF act, Cher Lloyd, who has also been working with the hitmaker on her debut LP.

Band member Louis Tomlinson also previously confessed to The Metro that their mentor, Simon Cowell, has left them alone to "develop their own sound" on the album, with Harry Styles stating that the boyband want to "surprise people."

http://www.mtv.co.uk/artists/one-direction/news/265505-one-direction-x-factor-simon-cowell-new-single-june

Justin Bieber's girlie fragrance 'Someday' may cash in $30 million

Justin Bieber's new super-girlie fragrance 'Someday', aimed at the hearts of his 14-to-18-year-old fans, is all set to rake in around $30 million.
The teen sensation himself chose the sweet and fruity fragrance.
"Let's be real: The way a girl smells is very important to a guy," the New York Daily News quoted him as telling Women's Wear Daily.
"I have such a deep connection to my fans, so creating a fragrance that I personally love is another way I can bring them close to my world," he said.
A portion of the funds will go toward Pencils of Promise, a philanthropy that builds schools and the Make-A-Wish foundation.
A large bottle of the scent costs 55 dollars with cheaper options for body lotions and a "hair mist."

 http://www.youtube.com/watch?v=m_PXszrG1mI&feature=player_embedded

Competitors worth researching

I ran a search for similar artists using a site that identifies other bands you might like based on the artist you enter. This is what came up when I put in One Direction....

Harry Styles

Liam Payne

Nathan Sykes

Aiden Grimshaw

Siva Kaneswaran

Lloyd Daniels

The Wanted

Rebecca Ferguson

Aggro Santos

Fugative

Dannii Minogue

Katie Waissel

Joe Mcelderry

The Saturdays

Alexandra Burke

Aston Merrygold

Interesting gimik in live performance

http://www.youtube.com/watch?v=a2xifiAHHV0&feature=related

This is my favorite band from Japan, the reason i want to share this video is because in this live performance they set a timer at the backdrop, as the song name "Energetic 3 minutes", the song finish exactly 3 minutes, which is really delicated and difficult!

creative technique that brought everyone to hyper mood!

http://www.youtube.com/watch?v=ExSNjdGtTBc
Drumstick guitar solo, amazing!!

http://www.youtube.com/watch?v=lVyidTRYkJE
Jimi Hendrix the legend, teeth solo !!

Simply Amazing!!!!

Future Music Festival 2011

Escape Velocity - Chemical Brothers

Watching this video I feel like I'm inside Avatar!


http://www.youtube.com/watch?v=f_rQ299azBo&feature=related

MICHELLE ADAMSON LIVE DISCOGRAPHY

http://www.youtube.com/watch?v=a1skwVBRDeY

http://www.youtube.com/watch?v=U5pp_qK1AT0&feature=related

http://www.youtube.com/watch?v=7uMyxGeU444&feature=related

http://www.youtube.com/watch?v=0hmBRy5jNoE&feature=related

Nice Article!!!!

Consumer live experience is the key for all businesses in the 21st century. Live event marketing experiences where consumers interact with products, brands or “brand ambassadors” face-to-face are among the most effective ways to influence coveted consumer audiences.


http://www.evancarmichael.com/Marketing/104/EXPERIENTIAL-MARKETING-New-Consumer-Research.html

Fu-Gee-La - Lauryn Hill @ Coachella 2011

'Live' is King

In the digital age, authentic 'live' experience is king....

Why do we invest our hard earned cash into watching our favourite performers live?? Because 'live' is king! Yes, we can easily just put on our favourite cds and listen to them at home, however, nothing beats that intimate feeling of being in a venue surrounded by people who you share a common interest with and hearing the raw unedited talents of your favourite artists.

The 'Live' experience is not just important for big names anymore either. Live performances for unsigned acts gives them the chance of showing off their talent without the expensive billing of studio time. More and more young acts are now showcasing their live performances on sites such as YouTube like my friend Sinead, in hope that people will watch, appreciate and hopefully remember and support them.

Erykah Badu - Call Tyrone (live)

Perfect Stranger Katy B cover by Sinead Harnett and Jared Marshall

Example Of Consumer Experience

Social Vending from Pepsi example

Pepsi is calling it Social Vending, and it's quite brilliant. Simple but brilliant. Not only can you buy a drink, but you can connect with a friend and also give back to the community. Does it get any better than that?

http://www.retailcustomerexperience.com/blog/5699/Social-Vending-from-Pepsi

Authentic Experience

Hay!!!!

I found some videos when researching what Authentic Experience means? They were very useful and i learned alot about how customer expirience is so important when running a business. One of the great example is the Starbucks, who's running there whole business purely on customer experience.

http://www.youtube.com/watch?v=Smu2pRFgx-A

http://www.youtube.com/watch?v=pXv3cfvJ9F8&feature=related

http://www.youtube.com/watch?v=6M0TgEUbRBc&feature=related