Brand Sponsorship

As we are looking to get sponsporship from Vans, I decided to look up who else they are currently in partnership with music wise....
http://www.vans.co.uk/music/

Some of the bands that they are currently supporting include:

-The Hives
-The Foo Fighters
-Black Lips
-Datarock

These bands are quite edgy and have an older and cooler audience appeal. However, Vans may agree with a sponsorship with the boys as they will bring in the younger teenage customers and enlarge their customer profile. I do think a change in the bands direction does need to happen as they wouldn't be taken seriously by Vans if they are cheesy.

Bringing in musical instruments may help this.