Thursday, 5 May 2011

'Live' is King

In the digital age, authentic 'live' experience is king....

Why do we invest our hard earned cash into watching our favourite performers live?? Because 'live' is king! Yes, we can easily just put on our favourite cds and listen to them at home, however, nothing beats that intimate feeling of being in a venue surrounded by people who you share a common interest with and hearing the raw unedited talents of your favourite artists.

The 'Live' experience is not just important for big names anymore either. Live performances for unsigned acts gives them the chance of showing off their talent without the expensive billing of studio time. More and more young acts are now showcasing their live performances on sites such as YouTube like my friend Sinead, in hope that people will watch, appreciate and hopefully remember and support them.

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